Maximizing Value: Tactical Aim’s Price Beat Guarantee
Since opening our doors in 2012, Tactical Aim has been committed to delivering unmatched value to our customers. It starts with our relentless focus on competitive pricing. For us, the strategy has always been simple: grow sustainably, keep overhead costs lower than the mega-dealers, and consistently beat any price in the market.
Sure, there have been times when we’ve broken even on a sale—but that’s okay. Why? Because we gained something far more important: a loyal customer and their trust. To us, that’s the foundation of a long-term relationship, and nothing is more valuable.
Your Tools for Informed Purchases
We understand you have many tools at your disposal to make informed purchases. Platforms like Gun.Deals, GunBroker, and ArmsList are great starting points for comparison shopping, and even forums like Reddit or tools like ChatGPT can help you feel confident about your decisions. We encourage this research—it’s exactly what you should be doing as a responsible buyer.
That said, ask any of our long-time clients if we’ve ever fallen short on delivering the best price, and they’ll tell you we’ve consistently delivered, time and time again. This is where trust begins for us. Sure, Tactical Aim is a business with costs to cover, but we firmly believe we can operate ethically without overcharging our customers. It’s about helping you find the right firearm for your needs, while staying true to our belief in the right to bear arms.
The Challenges of E-Commerce Pricing
If you’ve browsed our e-commerce site, you may have noticed that we’re not always the lowest-priced option on every item—and I want to be transparent about why. Launching our online platform has been a learning curve, and adjusting product prices in real-time is no small feat.
There isn’t a magic button that scans the market and updates our prices to beat everyone else’s instantly. It requires time, research, countless adjustments, and the moment we catch up, the market shifts again. While we’re working to deploy tools like price comparison solutions, AI, and other technologies to streamline this process, these systems also take time to implement effectively.
That said, our most important tool will always be our Price Beat Guarantee. If you find a lower price from another reputable dealer, bring it to us. We’ll match or beat it, so you can walk away feeling confident about your purchase. (And no, this doesn’t apply to your cousin Tommy’s sweet deal on his used Glock 19—but you get the idea.)
We’re Here for You
We hope this gives you a behind-the-scenes look at our beliefs and processes. At Tactical Aim, it’s all about you, the customer, and ensuring you feel good about your interaction with us. It’s about trust, value, and your right to own the firearm that’s right for you.
Thanks for stopping by, and as always—stay safe, stay informed, and happy shopping!
